our story

Two brothers and a sister. Kevin, Pete and Amy. That's us. We grew up in a small town in Northern California where living life to the fullest was just the way to live. Remember lazy summer days at the creek. Rope swings. Bike rides. Baseball. Frosty's. Dancing and lots of laughter. Now that was a fun way to grow up.

Looking back...we see happiness, strength, gratitude and love. Looking forward...we want to share that with you.

our company

The I am... idea was conceived as a way to inspire positive thoughts in our minds at all times. We wanted to be able to wear something that shouted to the world I am happiness. I am gratitude. I am strength. So what is your I am...?

our mission

We embrace the knowledge that within each of us is the strength, potential, and opportunity to live our life as always imagined. We encourage you to do the same with our collection of products to live positive every day!

We encourage every one to focus on what you desire and what you want to become, and imagine yourself in possession of your vision right now.

Our collections of positive statements are a daily reminder of what defines you. I am happiness. I am strength. I am love. I am gratitude. Enjoy, and realize the amazing things that transpire around you.